Last Updated: March 29, 2026

Privacy Policy Consent

This website is owned and operated by Custom Essence Blends, a business of CJW Enterprises Inc. Calm Animal Solutions is a brand of Custom Essence Blends.

This Privacy Policy describes how we collect, use, process, and distribute your information, including Personal Data (as defined below) used to access this Website. We will not use or share your information with anyone except as described in this Privacy Policy. The use of information collected through this Website shall be limited to the purposes described under this Privacy Policy and our Terms of Use.

Please read this Privacy Policy carefully. We reserve the right to change this Privacy Policy at any time. In the event of a material change, we will notify you via email and/or a prominent notice on this Website prior to the change becoming effective.

By using this Website or its content, you consent to this Privacy Policy, whether or not you have read it. Use of any personal information you provide to us, or which is collected by us on or through this Website, is governed by this Privacy Policy.

Information We May Collect

We collect personal information from you so that we can provide you with a positive experience when utilizing this Website or its content. We will only collect the minimum amount of information necessary to fulfill our obligations to you.

We may collect:

• A name and email address so we can deliver our newsletter to you. You affirmatively consent to this by providing your information in our contact or opt-in forms.

• Billing information including name, address, and payment information so that we can process payment and deliver our products or services to you under our contractual obligation.

• A name and email address if you complete our contact form with a question or inquiry. We may send you marketing emails with either your consent or if we believe we have a legitimate interest to contact you based on your inquiry.

• Information from a co-branded offer. In this case, we will clearly identify who is collecting the information and whose privacy policy applies. If all parties are retaining the information you provide, this will be made clear along with links to all applicable privacy policies.

The Personal Data you provide to us is given voluntarily. By providing this information, you consent to our collection, use, and processing of your Personal Data. You may opt out or request deletion of your Personal Data at any time by contacting us at [email protected].

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If you choose not to provide certain Personal Data, you may not be able to participate in certain aspects of this Website or its content.

Other Information We May Collect

Anonymous Data Collection and Use

To maintain this Website's quality, we may use your IP address to help diagnose server problems, administer the Website, identify which areas are most heavily used, and display content according to your preferences. Your IP address is the number assigned to computers connected to the Internet. This is essentially traffic data, which cannot personally identify you, but is helpful for marketing purposes and improving our services. Traffic data collection does not follow a user's activities on any other websites. Anonymous traffic data may be shared with business partners and advertisers on an aggregate basis.

Use of Cookies

We use standard cookies and similar tracking technologies, including those placed by third-party services such as Google Analytics and social media platforms, to improve your experience on this Website. Cookies help us understand how visitors interact with our Website and allow us to serve more relevant content and advertisements.

We do not set any personally identifiable information in our own cookies. You may choose to disable cookies through your web browser's settings. However, disabling cookies may diminish your experience on this Website and some features may not work as intended.

By continuing to use this Website, you consent to our use of cookies as described in this Privacy Policy.

Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your browsing not be tracked. Our Website does not currently respond to DNT signals, as there is no industry-wide standard for how to handle them. We will continue to monitor developments in this area and update this policy accordingly.

Pixel Tracking and Analytics

We may use tracking pixels or similar technologies from third-party platforms, including but not limited to Meta (Facebook), Google, and Pinterest, to measure the effectiveness of our advertising campaigns and to serve targeted advertisements. These pixels may collect information about your interactions with our Website and content. You can manage your advertising preferences through your account settings on these platforms or through tools such as the Digital Advertising Alliance opt-out at optout.aboutads.info.

What We Do with Information We Collect

Contact You

We may contact you based on the following lawful grounds for processing:

• Consent. We may contact you if you give us your clear, unambiguous, affirmative consent.

• Contract. We will contact you under our contractual obligation to deliver goods or services you have purchased from us.

• Legitimate Interest. We may contact you if we reasonably believe you have a legitimate interest in hearing from us. For example, if you register for a webinar or download a pet wellness resource, we may send you relevant marketing emails based on that content. You will always have the option to opt out of any of our communications.

Process Payments

We use your Personal Data to process payments for goods or services under a contract. We only use third-party payment processors that take the utmost care in securing data and comply with the GDPR and applicable payment security standards (PCI-DSS).

Targeted Advertising

We may use data you provide to run targeted social media advertisements and/or create lookalike audiences for advertising purposes on platforms such as Meta, Google, and Pinterest. This may involve the use of tracking pixels as described above.

Share with Third Parties

We may share your information with trusted third parties, including our email marketing provider, payment processors, and advertising platforms such as Google and social media networks, solely to fulfill the purposes described in this Privacy Policy. We do not sell your Personal Data to third parties.

Third Party Data Processors

We use trusted third-party data processors for technical and organizational purposes. These may include, but are not limited to:

• Email marketing platforms (e.g., Mailchimp, Flodesk, or similar)

• Payment processors (e.g., Stripe, PayPal, or similar)

• Website hosting providers

• Advertising platforms (e.g., Google Ads, Meta Ads)

• Analytics platforms (e.g., Google Analytics)

All third-party processors are required to handle your Personal Data with the same level of care and security that we apply, and are selected based on their compliance with applicable privacy laws including GDPR.

Viewing by Others

When you voluntarily make your Personal Data available for viewing by others online through this Website or its content, it may be seen, collected, and used by others. We cannot be responsible for any unauthorized or improper use of information you voluntarily share publicly, such as a comment on a blog post or a post in a social media group we manage.

Submission, Storage, Sharing, and Transfer of Personal Data

Personal Data you provide to us is stored internally or through a data management system. Your Personal Data will only be accessed by those who help obtain, manage, or store that information, or who have a legitimate need to know it, including our hosting provider, email marketing provider, payment processors, and team members.

We may transfer data internationally. For users in the European Union, please be aware that we may transfer Personal Data outside of the European Union. By using this Website and providing us with your Personal Data, you consent to these transfers in accordance with this Privacy Policy.

Data Retention

We retain your Personal Data for the minimum amount of time necessary to provide you with the information and/or services you have requested. In general, we retain active subscriber data for as long as you remain on our mailing list and transactional data for up to seven years to meet legal and accounting obligations. You may request deletion of your Personal Data at any time by contacting us at [email protected].

Confidentiality

We are committed to keeping your Personal Data confidential. We may disclose your information if required to do so by law, or in the good-faith belief that such action is necessary to: (1) protect and defend our rights or property or those of our users or licensees; (2) act as immediately necessary to protect the personal safety or rights of our users or the public; or (3) investigate or respond to any real or perceived violation of this Privacy Policy, our Disclaimer, or our Terms of Use.

Data Security

We take commercially reasonable steps to protect your Personal Data from misuse, unauthorized access, or disclosure. These measures include the use of SSL (Secure Socket Layer) encryption for data transmitted through this Website. We only share your Personal Data with trusted third parties who maintain the same level of care in processing your data as we do.

That said, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your Personal Data. In the event of a data breach of which we become aware, we will notify affected users within 72 hours via email and/or a prominent notice on this Website, in accordance with applicable law.

Passwords

To use certain features of this Website or its content, you may need a username and password. You are responsible for maintaining the confidentiality of your username and password and for all activities that occur under your account. We cannot be held liable for any loss or damage arising from your failure to protect your login credentials.

Please notify us immediately of any unauthorized use of your username, password, or account. To help protect your account, log out at the end of each session. We will not share your password without your consent, except as required by law or in the good-faith belief that such action is necessary to prevent harm to others or to protect our rights or property.

Your Rights Regarding Your Personal Data

You have the right to:

• Request information about how your Personal Data is being used and obtain a copy of the Personal Data we hold about you.

• Restrict processing if you believe the Personal Data is inaccurate, unlawfully processed, or no longer needed.

• Rectify or erase your Personal Data and receive confirmation of such action (the "right to be forgotten").

• Withdraw your consent to the processing of your Personal Data at any time.

• Lodge a complaint with a supervisory authority if you believe we are using your Personal Data unlawfully.

• Receive your Personal Data in a portable format and have it transferred to another controller without hindrance from us.

• Object to our use of your Personal Data.

• Not be subject to automated decision-making, including profiling, that legally or significantly affects you.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what Personal Data we collect, use, disclose, and sell.

• Request deletion of your Personal Data, subject to certain exceptions.

• Opt out of the sale of your Personal Data. Please note that we do not sell your Personal Data.

• Not be discriminated against for exercising your CCPA rights.

To exercise your California privacy rights, please contact us at [email protected].

Unsubscribe

You may unsubscribe from our email newsletters or marketing communications at any time by clicking the unsubscribe link at the footer of any email communication. Please allow up to 10 business days for your request to be processed.

Anti-Spam Policy

We maintain a strict no-spam policy and provide you with the ability to opt out of our communications at any time. We are compliant with the CAN-SPAM Act of 2003 and do not send misleading information in our communications. We will never sell, rent, or share your email address with third parties for their own marketing purposes.

Third Party Websites

This Website may contain links to third-party websites. We have no responsibility or liability for the content, activities, or privacy practices of any linked third-party website. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Online Privacy Protection Act (COPPA) Compliance

We do not knowingly collect any information from individuals under the age of 18, in compliance with the Children's Online Privacy Protection Act (COPPA) and the General Data Protection Regulation (GDPR). This Website and its content is intended for individuals who are at least 18 years of age or older. If we become aware that we have inadvertently collected Personal Data from a minor, we will take immediate steps to delete that information.

Notification of Changes

We reserve the right to change, modify, or update this Privacy Policy at any time at our sole discretion. Changes will become effective immediately upon posting of the updated Privacy Policy to this Website. We will notify you of material changes via email or a prominent notice on this Website. Your continued use of this Website following the posting of changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.

Data Controller and Processors

Custom Essence Blends, a business of CJW Enterprises Inc., is the data controller responsible for your Personal Data. We engage trusted third-party data processors for technical and organizational purposes, including payment processing and email marketing. We make reasonable efforts to ensure all data processors are GDPR-compliant.

If you have any questions about this Privacy Policy, please contact us at [email protected]